I managed the brand’s presence across Facebook through both organic and paid strategies, supported by a professional content calendar designed to match audience expectations, strengthen engagement, and maintain consistent brand communication. The work included planning and executing high-quality social media content, aligning messaging with customer interests, and ensuring that the brand remained active, relevant, and conversion-focused across key digital touchpoints.

In parallel, I handled all paid advertising campaigns across Facebook and Instagram, with a strong focus on performance, audience targeting, creative optimization, and return-driven media buying. This approach helped improve both brand visibility and commercial outcomes by combining strategic content marketing with data-led paid social execution.

As a result, the strategy delivered strong and measurable business impact:

• ✓ 30% increase in sales driven by stronger content and paid social performance
• ✓ 100% improvement in ROAS reflecting better audience targeting and campaign efficiency