For HDL Egypt, I provided digital marketing consultancy focused on strengthening the company’s B2B digital presence, improving campaign performance, and building a more effective marketing operation. The work went beyond strategy alone and included structuring the right digital setup to support growth, visibility, and stronger return from marketing investments.

A key part of the project was forming and guiding a high-performing digital team of four specialists , including a media buyer, motion graphic designer, content marketer, and social media moderator. This team structure helped create a more professional and scalable marketing engine, capable of delivering stronger content, better campaign execution, improved audience engagement, and more consistent brand communication across digital platforms.

As a result, the consultancy delivered strong and measurable outcomes across team capability and commercial performance:

• ✓A high-performing digital team of 4 specialists formed, structured, and guided to full operational effectiveness
• ✓Significantly boosted B2B social media presence through stronger content, campaigns, and brand communication
• ✓A return on ad spend of 1:8 ROAS achieved across B2B digital marketing campaigns