I managed the factory’s brand presence on Facebook through a video-first content strategy from Q4 2024 through Q1 2026, with a focus on strengthening visibility, improving audience engagement, and maintaining a consistent digital presence. My role covered the full execution cycle, including content preparation, media planning, publishing, and ongoing management of the content rollout to ensure alignment with brand goals and audience interests.

The strategy was built around using video content as a core driver of reach, storytelling, and engagement on Facebook, helping the company communicate more effectively with its target audience and build stronger brand recall over time. By combining structured planning with consistent execution, the brand was able to maintain momentum and improve its social media performance across the period.

As a result, the engagement delivered clear and measurable improvements:

• ✓ 10–20% year-over-year increase in brand awareness and social engagement
• ✓ Stronger digital presence through consistent video-first Facebook execution
• ✓ Improved audience interaction and more effective content performance over time