For Alkhaleej Training in Saudi Arabia, I led full 360° digital marketing management over a four-year period, covering web development, SEO, social media management, and paid social advertising. The objective was to strengthen and scale the brand’s digital presence across a large and diverse education network, spanning 22 learning centers across KSA, including language centers and management training centers.

My role focused on building an integrated digital marketing ecosystem that could support visibility, engagement, and growth across multiple branches and service lines. This included improving website digital performance, enhancing search engine rankings, managing social media presence, and executing paid campaigns designed to reach relevant audiences and support enrollment growth. The strategy was built to ensure consistency in brand communication while adapting to the needs of different training segments and customer profiles.

Through this long-term digital leadership, the engagement delivered sustained growth and stronger market positioning across the entire network:

• ✓ A stronger unified digital presence built and scaled across all 22 learning centers in KSA
• ✓ Elevated online visibility and brand competitiveness across the Saudi market for both language and professional training segments
• ✓ A more connected and performance-driven digital footprint supporting enrollment growth and long-term brand positioning