Since 2022, I have been serving as the Marketing Consultant for New Horizon Management, leading social media marketing, paid advertising, and marketing communications in close alignment with the Sales Department. My role has focused on creating performance-driven marketing strategies that support course promotion, improve lead quality, and strengthen the connection between marketing activities and sales outcomes.

The work covered the marketing and sales promotion of IT and technology courses and certifications, with a strong emphasis on audience targeting, campaign performance, messaging optimization, and aligning communication with customer needs and buying intent. By ensuring effective collaboration between marketing and sales, we were able to build a more efficient funnel and improve the commercial impact of paid campaigns.

As a result, the engagement delivered strong and measurable commercial outcomes:

• ✓ A return on ad spend of 5:1 ROAS across paid advertising campaigns
• ✓ 20% year-over-year growth driven by stronger marketing and sales alignment