For Rowad El Khaleej, I led full 360° digital marketing management over a five-year period, covering web development, SEO, social media management, social media advertising, and Google Business Profile management. The objective was to strengthen and scale the group’s digital presence across its network of 11 international school branches in Saudi Arabia, while ensuring consistent brand visibility, stronger market positioning, and better communication with parents and prospective students.

The work focused on elevating the digital ecosystem of the brand across all major touchpoints — from website performance and search engine visibility to paid social campaigns, local listings, and ongoing social media presence. A key part of the success was maintaining strategic momentum and marketing effectiveness during challenging periods, including the COVID era and the broader phase of digital transformation, when educational brands needed stronger online visibility and clearer communication than ever before.

By building a more unified, search-optimized, and performance-driven digital presence, the brand strengthened its reach and visibility across major regions in Saudi Arabia, including Riyadh, Jeddah, Dammam, and Al Khobar.

As a result, the five-year engagement delivered sustained digital growth across the entire branch network:

• ✓ A stronger unified digital footprint built across all 11 international school branches in KSA
• ✓ Sustained digital marketing effectiveness maintained through COVID and the broader digital transformation phase
• ✓ Elevated market competitiveness and online presence across Riyadh, Jeddah, Dammam, and Al Khobar